UAE Business: Iffco opens largest out-of-home engagement centre in Dubai – Gulf Digital News

UAE Business: Iffco opens largest out-of-home engagement centre in Dubai – Gulf Digital News

Iffco Out of Home today (June 21) announced the official inauguration of its ground-breaking customer engagement centre (CEC), the largest of its kind in the region.

The out-of-home segment caters to all restaurants, hotels, hospitals, airports and cafes, constituting a large base of the B2B segment. It represents a pivotal building block of the UAE's current and future economy.

Located at the Tiffany tower in Dubai, the CEC is a state-of-the-art facility that enables out-of-home businesses in the region to collaborate, create, and directly address market requirements.

Spread over a 2,300 sq m area, CEC is fully equipped with dedicated areas for - hygiene, baking, culinary kitchens and beverages.

Nearly all parts of the center are audio visually enabled for live and virtual demonstrations. A full program of culinary and non-culinary masterclasses and invention days are expected in the coming months, it stated.

It was officially inaugurated by Abdulla Bin Touq Al Marri, UAE Minister of Economy, and Iffco’s supervisory board members.

Speaking at the launch, CEO Arzu Alibaz said: "It’s a very proud day for us and we are honoured to launch this center together. We envision this engagement center as a beacon for the out-of-home industry and a dynamic space where chefs can collaborate,