UAE Business: Mubadala, Bidaya to create UAE identity-themed content – Gulf Digital News

UAE Business: Mubadala, Bidaya to create UAE identity-themed content – Gulf Digital News

Mubadala Investment Company and Bidaya Media have signed an agreement to create UAE National Identity themed content based on the new series of the popular Emirati cartoon ‘The Adventures of Mansour’.

The new series will be launched in 2023, with Bidaya Media working closely with Mubadala to produce new stories and content. This will serve to encourage cultural awareness, preserve the national identity, strengthen the sense of belonging to the nation amongst Emiratis and support in nurturing young Emiratis' abilities, in line with the Principles of the 50.

Nabil El Jisr, CEO Bidaya Media said: “Mansour has been hugely successful with over two billon YouTube views. With our compelling stories and content, we are harnessing Emirati values and culture, and creating an awareness for these among the youth, as well as the new generation, by leveraging Mansour and its popularity amongst the Emirati community. This serves to encourage, protect, and support Emirati heritage and principles for future generations.”

Younger generations

Fatima Al Marzouqi, Portfolio Emiratisation Director at Mubadala added: “Mubadala is committed to supporting the future of the UAE national identity, and this begins with our children. Our organisation prioritises partnerships with both the public and private sectors to encourage the growth and development