UAE Business: Nissan pushes to offer customers world-class experiences – Gulf Digital News

UAE Business: Nissan pushes to offer customers world-class experiences – Gulf Digital News

To cater to the varying needs and expectations of customers in the Middle East, Nissan has furthered the implementation of its Nissan Retail Concept (NRC) to over 30% of its sales and service facilities in the region.

Building on its commitment to deliver the highest levels of customer satisfaction, Nissan has worked alongside its partner network to offer tailored solutions to its customers in the Middle East.

The Nissan Retail Concept improves all aspects of customer experiences, including facility design, service processes and a digital-friendly environment. Part of the migrations at facilities include an expanded service reception, consultation areas and a dedicated Nissan Intelligent Mobility (NIM) display area, in addition to a themed storefront product display that envelops customers within Nissan’s modern craftsmanship and design direction as they enter a showroom.

Renovation

Within the region, the Sitra Sales Showroom in Bahrain, Al Ain Service Centre in Abu Dhabi, Deira Service Centre in Dubai, and Wakra Genuine Parts store in Qatar are some of the latest to undergo renovations in line with Nissan’s globally consistent retail standards.

Furthermore, Al Jahra Showroom opened last year and was the first Nissan Sales Centre in Kuwait to be built in line with NRC guidelines, representing the evolution of the