UAE Business: YAAP fully acquires Crayons to boost its market footprint – Gulf Digital News

UAE Business: YAAP fully acquires Crayons to boost its market footprint – Gulf Digital News

YAAP, a specialised content and influencer marketing firm with operations in the UAE, India and Singapore, has fully acquired Crayons Communications, a noted advertising agency with offices in Dubai, Riyadh and Manama. The acquisition will see Crayons Communications merge with YAAP.

YAAP has been on a stellar growth trajectory in recent months, having expanded its market footprint and offerings.

YAAP’s impressive client portfolio includes Coca-Cola, Visit Dubai, Lufthansa, RuPay, American Express, Disney, Amazon, and Square Enix, among other leading brands.

Great platform

“YAAP has been actively looking to expand its presence in the UAE in particular and the GCC region as a whole. The Crayons Communications acquisition comes at the right time and gives us a great platform to bring our award-winning services in Influencer Marketing & Performance Media to this part of the world. Crayons has a good foundation of established clients that will help us quickly ramp up our service offerings here.

“We want to be a dominant player in IM, Web 3.0 (with a focus on building for the Metaverse), and media services. Going forward, as the markets correct globally, it presents us a great opportunity for more such acquisitions in this region,” said Atul Hegde, Founder of YAAP.

Crayons Communications boasts over