UAE: iPhone 15 almost sold out in the market; top models in short supply

  • Date: 26-Sep-2023
  • Source: Zawya
  • Sector:Technology
  • Country:UAE
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UAE: iPhone 15 almost sold out in the market; top models in short supply

UAE - Major electronics retailers in the UAE say that the first lot of the iPhone 15 has been sold out within a few days of its launch as demand has exceeded forecasts and expectations for the latest model. Some retailers said the demand for iPhone 15 doubled compared to Apple's previous prized device.

Apple's new iPhones went on sale on September 22 in the UAE at the US technology giant's outlets in The Mall of the Emirates and Dubai Mall. Thousands of people turned up to buy the new gadgets, with many buying for their entire family.

Vikas Chadha, CEO of Jumbo Group, said the initial demand has been quite strong. "We have seen an exponential double-digit uplift in pre-order numbers over the last year. The launch is a shot in the arm of technology retailers and will boost sales this quarter. As anticipated, iPhone 15 Pro Max is in high demand because of its aerospace-grade Titanium construction," he said.

Thanking Jumbo's loyal customers, Chadha confirmed that the first lot of the supply has been sold out. "Traditionally also we witness frenzied interest from customers during Apple smartphone launches. Our guaranteed buy-back programme, zero per cent instalment plans, trade-ins, and discounts on