UAE: Karcher and Beeah sign agreement

UAE: Karcher and Beeah sign agreement

Karcher, a global leader in cleaning technology, and Beeah Group, the region’s leading sustainability and digitalisation expert, have entered into a Memorandum of Understanding (MoU) to enhance their strategic collaboration in key areas of technology enhancements, such as robotic cleaning solutions. Under the terms of the MoU, Karcher will be the preferred partner in the supply of equipment for large sweepers for Beeah’s municipal contracts. The collaboration will enable Beeah Group to leverage Kärcher’s cleaning technology to enhance waste management operations and maintain the highest standards of cleanliness in public spaces. Improved fuel efficiency and better maintenance cycles results in the equipment being operationally available for a greater period of time, aligned with UAE sustainability agenda. The forward-thinking strategy of partnering directly with the principal, rather than intermediaries will provide an unparalleled level of service and sales proposition for customers. Joe Lahoud, managing director of Karcher Middle East, Khaled Al Huraimel, group CEO of Beeah Group, and Fahad Shehail, group COO were all in attendance at the MoU signing which took place at Beeah headquarters. Lahoud said: “This collaboration reflects our shared commitment to driving innovation and delivering state-of-the-art solutions for cleaning, waste management innovation and sustainability. The Middle East