UAE’s ‘NextGenFDI’ makes sense amid ‘fierce global competition’ to attract top digital firms, expert says – Arabian Business

UAE’s ‘NextGenFDI’ makes sense amid ‘fierce global competition’ to attract top digital firms, expert says – Arabian Business

The recent move of the UAE government to ease bureaucratic red tape for digital businesses makes sense in a fierce global competition to attract them, the Middle East head of global law firm Reed Smith said.

Last week, the government announced “NextGenFDI,” particularly to attract more digital businesses to set up in the country.

“Digital technologies are unique and have unique needs.  Their B2B and B2C interactions are fast, fully personalised and highly integrated,” Sachin Kerur told Arabian Business.