Watch: Emirati businessman dresses as delivery rider, joins influencer to bike around Dubai

Watch: Emirati businessman dresses as delivery rider, joins influencer to bike around Dubai

In the video, they tour a dark store to learn more about its innovative technologies and operations

Published: Fri 26 May 2023, 8:12 PM Last updated: Fri 26 May 2023, 8:19 PM

An Emirati businessman hit the road dressed as a delivery rider. Mohamed Alabbar, founder of noon, drove a Minutes bike around Downtown Dubai to get a firsthand experience of the company’s operations.

In a video posted on the company’s social media channels, Alabbar along with renowned influencer Ayman tour a dark store - one of many situated across the UAE - to learn more about its innovative technologies and operations. They learn how the stores are a fully equipped fulfilment centre in which orders are processed and delivered.

Several companies in the UAE have begun using the concept of dark stores, making it possible to deliver groceries quickly. The delivery areas are limited to a certain perimeter around those stores making it possible to deliver groceries in as little as 10 minutes in some cases.

Noon as well as Careem, Talabat and Carrefour are now delivering groceries within 60 minutes or less.

Optimising store layout

According to Careem, which launched their Quik delivery service in 2021, the quick delivery system is achieved by minimising time