WebEngage deepens data science and AI capabilities with an acquihire

WebEngage deepens data science and AI capabilities with an acquihire

Left to Right: Abhijat Shukla, Ankit Utreja, Ankur Gattani, Avlesh Singh

Image Credit: Supplied

Dubai: WebEngage, a full stack Retention Operating System, announced a significant bolstering of its data science and AI practice with the acqui-hiring of talented Data Scientists from Propellor.ai, the company said in a media release.

This strategic move is aimed at leveraging the billions of data points in the WebEngage CDP to enable clients with comprehensive best-in-class verticalized analytics and AI-driven solutions as Predictive Segmentation, Recommendations and persona building, it added.

WebEngage is intensifying its focus on demonstrating deeper value delivery and ROI from the engagement via a data-enabled Retention Consulting practice. Despite billions of data points and powerful engagement capabilities, the adoption of the platform has room to grow substantially. Unlike acquisition-first advertising platforms like Google and Facebook which have matured over the last couple of decades, the retention and user engagement space is still relatively new and talent supply in the ecosystem is in nascent stages.

"Unlike productivity SaaS, WebEngage is uniquely placed to make a 20-40% impact on a customer’s revenue and profit metrics. Marketers across the world use ~ 20% of their retention tech stacks, limiting the ROI and impact they draw from it.