WGS 2023 in Dubai: Technology is going to revolutionise the creative thinking process

WGS 2023 in Dubai: Technology is going to revolutionise the creative thinking process

Companies in the tech and AI industry to have a constitution or bill of rights

Accelerating Tech: The New Frontier for Policymaking session during the World Government Summit (WSG). Photo: M Shihab

Published: Mon 13 Feb 2023, 6:23 PM

Technology will revolutionise the creative thinking process, according to will.i.am, musician, founder and CEO, FYI. He was speaking on a panel titled Accelerating Tech: The New Frontier for Policymaking on Day 1 of the World Government Summit (WSG).

“If you are hypercreative, you are looking for a banter partner to share ideas with and improve your ideas every once in a while, you get frustrated,” he said. “But what I have found with FYI and generative AI is that there is no fatigue, no attitude, no compromise in the back-and-forth ping-pong banter to materialise the idea. It is going liberate [and] supercharge every single creative.”

Advertised as a productivity tool for creatives, FYI uses Artificial Intelligence (AI) to help creative industry professionals to build projects, make calls and message each other.

Accompanying will.i.am on the panel was Sujay Jaswa, Founder and Managing Partner of WndrCo and Doron Avni, Google VP of Government Affairs and Public Policy Emerging Markets.

Doron spoke about how Google has been working in collaboration