Women in tech: Trixie LohMirmand, EVP – Events Management at Dubai World Trade Centre

Women in tech: Trixie LohMirmand, EVP – Events Management at Dubai World Trade Centre

For me, the year 2022, was one of making sense of the wild swings in the tech space, from stock slides and layoffs to new realities’ craze, figuring out what still excites and matters to businesses. Definitely, a year of strategic manoeuvring and purpose. For Dubai World Trade Centres’ tech events, in 2022, we welcomed a record number of attendees from 176 countries to Gitex Global and North Star Dubai. Meanwhile, Gisec, the cybersecurity event, extended its leadership with its largest edition ever. For the industry, it was a year of focus on creating new generational tech, while recalibrating growth and value propositions against international trading forces, seeking out tech talents and exploring sustainable ways to build digital green businesses. This year, we are focused on supporting companies in the region to accelerate their transitionary journey into green digital businesses through decarbonisation efforts and green tech solutions. With COP28 to be hosted in the UAE, there is an impetus to rally industries on this environment conservation mission. However, as a woman leader, I feel the challenge of bias extends beyond one’s demographic attribute. Women executives may not assert themselves in the same way as their male counterparts and they often