The World’s Most Valuable Brand – Amazon breaks $200 billion mark – ZAWYA

The World’s Most Valuable Brand – Amazon breaks $200 billion mark – ZAWYA

Amazon makes history as first brand in Brand Finance Global 500 ranking to exceed US$200 billion value mark and retains title of world's most valuable brand for third consecutive year. Saudi Aramco is the Middle East's most valuable B2B brand, valued at US$46.8 billion, according to latest report by Brand Finance on world's 500 most valuable brands. Ferrari retains pole position as world's strongest brand with Brand Strength Index ( BSI ) score of 94.1 out of 100 and elite AAA+ rating. Placing 24th globally, Saudi Aramco also claims the title of the most valuable brand in the Middle East and Africa.. Even after navigating through recent attacks on two of its oil processing sites, it is now the world's most valuable listed company, comfortably ahead of tech titans Apple and Microsoft.. Saudi Aramco is focused on leveraging its strength in upstream, while growing its downstream operations through acquisitions, both in Saudi Arabia and key global markets.. The company must now focus on developing international perceptions of the brand in order to open it up further for partnerships and investment.. Brand Finance determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity,