Egypt prepares for three-year tourism push

Egypt prepares for three-year tourism push

Published 30 Jun,2021 via Arab News - Economy CAIRO - Egypt has been handed the first draft of a media strategy that will form part of a major tourism push, Khaled El-Anany, Egyptian minister of tourism and antiquities, said on Tuesday.

The strategy is a prelude to the launch of a three-year international promotional campaign for Egyptian tourism, starting at the end of 2021, El-Anany said.

Officials from the Canadian-English Alliance have helped to prepare the strategy, which promotes Egypt as a modern tourist destination that can deliver a “unique tourism experience” throughout the year.