Newswrap: Islamic lifestyle

Newswrap: Islamic lifestyle

 

Tourism Malaysia inks deal with Expedia

With Malaysia having reopened its borders to tourists, the country is working to bolster visitor numbers, hoping to attract 2 million this year. As part of its strategy, Tourism Malaysia inked a deal with online travel agency Expedia to promote tourism, focusing on Australia, the USA and the UK, reported Free Malaysia Today. The government body is also collaborating with 11 Malaysian media outlets to “produce a series of branded content or niche programmes emphasising the Economic Stimulus Package 2.0 projects and to promote this year’s Cuti-Cuti Malaysia campaign”. Malaysia has attracted 1 million visitors since reopening on 1 April. In 2020, only 4.3 million tourists visited the country due to COVID-19 travel restrictions, down from 26.1 million visitors in 2019.