Can MENA medical tourism rebound from Covid-19?


The outbreak of Covid-19 all but halted global medical tourism, as institutions cut non-essential services and patients stayed at home due to travel restrictions and social-distancing guidelines. However, with flight bans being lifted and many countries tentatively re-opening, there are early examples of how the medical tourism segment might position itself for a rebound. Extensive testing of both foreigners and nationals will be central to rebuilding patients’ confidence in medical tourism destinations, as will robust hygiene regimes at hospitals. This includes frequent cleaning and disinfection, and increased ventilation and air filtration. New technology also has a decisive role to play for institutions looking to capture market share: for example, doors that open and close via smartphone app can reduce the physical contact involved in patient visits, while advanced more...