New Report Outlines Immediate Steps for the Global Travel and Tourism Industry to Adapt, Recover and Remain Ahead of COVID-19, or Risk Cutting Contributions to Global GDP by $5.5 Trillion

New Report Outlines Immediate Steps for the Global Travel and Tourism Industry to Adapt, Recover and Remain Ahead of COVID-19, or Risk Cutting Contributions to Global GDP by $5.5 Trillion

Pablo Martinez, Managing Director & Senior Partner BCG

BCG and Google's new report looks at how people's attitude towards travel changed and how Destination Marketing Organizations can prepare for the eventual resumption of travel or more unexpected future changes

The impact of COVID-19 has been far and wide, and one industry, in particular, has been hit the hardest. A new report released today by Boston Consulting Group (BCG) in collaboration with Google, titled “Actions for Destination Marketers to Navigate in a COVID-19 World” assessed the effects of the pandemic on the global travel and tourism business and its impact on Destination Marketing Organizations (DMOs). 

The report highlights that the global travel and tourism business has recorded sustained and successful growth over the past 20 years, with a Compound Annual Growth Rate (CAGR) of