Travel to return to pre-COVID levels by the end of 2024

Travel to return to pre-COVID levels by the end of 2024

According to a new survey, more than a third of airline and agency leaders believe travel will return to pre-pandemic levels by the end of 2024.

The study was commissioned by Sabre, a leading software and technology provider, and carried out by Munich-based management consultancy, Dr. Fried & Partners.

According to the statement, “The study involved both quantitative and qualitative research with 500+ decision-makers from airlines and travel agencies. Respondents were surveyed in eight languages across 20 countries in EMEA, APAC, and the Americas, along with in-depth interviews with selected industry leaders.”

The participants were questioned about the impact of the pandemic on their customers and their businesses, as well as the implications for the future of the travel industry.

The key findings cover the differing priorities of airlines and agencies as both sectors prepare to address potential recovery opportunities and create new growth opportunities, as well as differences in technological investment priorities by global regions.

The wide-ranging study highlights the different areas of focus for airlines and agencies as both sectors seek to capture opportunities for recovery and future growth.

“For airlines participating in the survey, major trends identified include increasing consumer bookings protection, the growth of “bleisure” as a catalyst for potential corporate travel