Conference held on Mediterranean tourism

Conference held on Mediterranean tourism

AMMAN “” A cross-border seminar on Mediterranean tourism, with a focus on adventure tourism, was organised virtually on Tuesday by the MEDUSA project, bringing together more than 200 professionals in the tourism sector and stakeholders from the Mediterranean region. 

Conclusions from the MEDUSA Global Market Research & Analysis Report were shared with participants who also had an exchange of ideas on sustainable and innovative adventure tourism products in the region and elsewhere. 

Seven partners from five countries joined forces to launch the MEDUSA Project to develop and promote the Mediterranean sustainable adventure tourism. These countries are namely Jordan, Lebanon, Tunisia, Italy and Spain. 

"The Mediterranean basin is by far the largest global tourism destination attracting almost a third of the world's international tourists,“ Berta Perez, director of European Projects and Innovations at the Barcelona Chamber of Commerce, noted.

Tourism is one of the most affected sectors by the COVID-19 pandemic, therefore it requires a new strategic approach for recovery, Perez said.

"We are confident that the MEDUSA Project can be a great help to face the post-pandemic challenges through marketing and promotion strategies in addition to identifying and targeting markets that can help accelerate recovery,“ Perez noted. 

The situation imposed by the pandemic is generating changes