Jordan – ‘Ambitious, but realistic’ National Tourism Strategy 2021-2025 launched

Jordan – ‘Ambitious, but realistic’ National Tourism Strategy 2021-2025 launched

The strategy is in line with the government's economic priorities programme, which included the tourism sector, according to the ministry. Tourism Minister Nayef Al Fayez presented the strategy in the presence of ministers of Transport, Labour, directors of the Jordan Tourism Board, dean of the Mosaic Institute, and a number of stakeholders. "The strategy seeks to surpass tourism figures recorded in 2019 through the next years," he said during the launch event. Fayez noted that the strategy, focuses on five main aspects: Tourism product development, human resources, marketing, heritage management and protection. "We are aiming to double the number of tourists as well as tourism revenues by 2025," Fayez added, noting that this strategy is a continuation of previous strategies and it is in line with the sustainable development goals. "We consider it a golden opportunity for the tourism sector to achieve better numbers in the coming years. They are ambitious, but realistic and applicable numbers," the minister continued. Approximately 5. 3 million tourists visited the Kingdom in 2019, and the tourism revenues amounted to JD4. 1 billion, Fayez said. The minister indicated that the Kingdom's tourism income recorded an increase during the first 11 months of 2021, to reach