Soaring to new heights: Jordan’s tourism industry prepares for record-breaking 2023

Soaring to new heights: Jordan’s tourism industry prepares for record-breaking 2023

AMMAN — Jordan is gearing up to smash tourism records in 2023 thanks to new partnerships with low-cost airlines, a vigorous marketing strategy and diverse, full-fledged programmes that introduce new tourism experiences and expand the Kingdom’s appeal to a broader clientele, according to the Jordan Tourism Board (JTB).

The JTB has secured agreements with a fleet of low-cost carriers, including EasyJet, RyanAir, WizzAir, Transavia and Vueling. These airlines are set to launch new routes to Jordan's capital, Amman, and the seaside city of Aqaba, broadening accessibility from destinations across Europe, Director General of the Jordan Tourism Board (JTB), Abdul Razzaq Arabiyat, told The Jordan Times in a recent exclusive interview.

“We will announce more details within two weeks. The flights from the new European destinations are set to commence in October,” he said. Arabiyat explained that increasing flights is part of the JTB’s strategy to attract a diverse range of tourists, and is projected to play a significant role in exceeding Jordan’s unprecedented 2019 tourism figures.

Last year, low-cost carriers brought 355,000 passengers to Jordan, only 15 per cent of which were Jordanian. Since the beginning of the year to date, Jordanians represented 12 per cent of all passengers arriving in Jordan from