Upskilled tourism workforce vital in delivering quality visitor experience: Jordan

Upskilled tourism workforce vital in delivering quality visitor experience: Jordan

AMMAN — With tourism booming in the Kingdom, there is a crucial need to ensure investment in the training of tourism workers, according to stakeholders.

“The surge in tourism requires legions of qualified, trained and competent tourism workers, so we would provide the best visitor experience in Jordan,” Vice Chairman of the Jordan Inbound Tour Operators Association Awni Kawar told The Jordan Times on Thursday.

The local tourism sector is facing shortages of trained workers such as tour guides, hotel personnel, and even tourism professionals who speak languages of tourists visiting from new markets, therefore providing intensive training is crucial, to level up their skills and achieve customer satisfaction, he said.

“Now Jordan’s focus is not only on customer service but also on customer experience,” he said.

Kawar also mentioned that a number of tourism-related businesses are experiencing resource shortages due to the “unexpected” uptick in the number of tourists. A common shortage is a lack of sufficient numbers of tour buses, prompting Jordan to rent 200 buses from Egypt, he noted.

During the January-March period of 2023, the number of overnight tourists reached 1.204 million, marking an increase of 80.9 per cent when compared with the corresponding period of 2022, according to data by