The Gancia Cellars: Birthplace Of Italian Sparkling Wines

The Gancia Cellars: Birthplace Of Italian Sparkling Wines

Panorama of vineyards of Piedmont, UNESCO World Heritage Site Travelers headed to the Piedmont (Piemonte) region of northwest Italy can visit the birthplace of Italian sparkling wine, where two resourceful brothers realized their dream and changed the history of enology. Here, they can learn the story behind the Gancia brand and its remarkable heritage spanning over 170 years. Sparkling wines have long been associated with festive occasions— big and small—milestone birthday and anniversary celebrations, engagement and wedding celebrations, as well as informal get-togethers among friends. But they have never been as popular as they are today— as a before-dinner aperitif, enjoyed throughout a meal, and sipped after dinner. Another fundamental shift: Italian sparkling wines now dominate this market segment, having overtaken French Champagne. The range of the best known and most popular Italian sparkling wines internationally includes: Prosecco, Asti Spumante, Lambrusco, Trentodoc, and Franciacorta. In terms of volume, sales of Prosecco lead the pack with an estimated market share comprising 27% of all sparkling wines produced worldwide (Allied Market Research, 2021). To learn more about this "Made in Italy" tradition that has made its mark around the globe, Forbes. com spoke to Paola Visconti, marketing manager at Gancia: Paola Visconti: