Germany sets sights on GCC with regional roadshow

Germany sets sights on GCC with regional roadshow

With the GCC billed as one of Germany’s top overseas source markets, the German National Tourist Board is looking to drive awareness of the year-round tourism destination with a roadshow across major cities in the Gulf.

Taking place between October 30 and November 3, the German National Tourist Board and 10

partners will visit Doha, Kuwait City, Riyadh, Jeddah, and Dubai to build relationships and share

information and insights with local tourism professionals and media partners.

“Throughout the roadshow, we aim to not only raise awareness of Germany among the local

travel trade, but to also diversify its campaign offerings and share knowledge with the market

experts,” said Yamina Sofo, director at the German National Tourist Office (GNTO), the regional

office of GNTB. “Ongoing campaigns, including Feel Good, German.Local.Culture., and Embrace

German Nature will be highlighted, drawing on their specific relevance to local market wants, as

well as sharing key messaging from our stakeholders joining us on the trip.”

With the GCC market long known for its high retail spend, Outletcity Metzingen, honoured by

ecostra GmbH as Europe’s largest outlet, will share interesting details and insider tips on

everything it offers and also explains how to become one of the top 10 tourist destinations

worldwide.

Inspire, surprise and create unforgettable moments – This is