Germany targets tourism from GCC with new roadshow

Germany targets tourism from GCC with new roadshow

With the GCC billed as one of Germany’s top overseas source markets, the German National Tourist Board is looking to drive awareness of the year-round tourism destination with a roadshow across major cities in the Gulf.

Taking place between October 30 and November 3, the German National Tourist Board and 10 partners will visit Doha, Kuwait City, Riyadh, Jeddah, and Dubai to build relationships and share information and insights with local tourism professionals and media partners.

“Throughout the roadshow, we aim to not only raise awareness of Germany among the local travel trade, but to also diversify its campaign offerings and share knowledge with the market experts,” said Yamina Sofo, director at the German National Tourist Office (GNTO), the regional office of GNTB.

“Ongoing campaigns, including Feel Good, German.Local.Culture., and Embrace German Nature will be highlighted, drawing on their specific relevance to local market wants, as well as sharing key messaging from our stakeholders joining us on the trip.”

With the GCC market long known for its high retail spend, Outletcity Metzingen, honoured by ecostra as Europe’s largest outlet, will share interesting details and insider tips on everything it offers and also explains how to become one of the top 10 tourist destinations worldwide.

Inspire,