Revolutionizing business growth in Doha through Coberg & Salesforce event in the W Hotel

Revolutionizing business growth in Doha through Coberg & Salesforce event in the W Hotel

On the 12th of June 2023, Coberg and Salesforce joined forces to host their first event in Doha, Qatar at the W Hotel. The event focused on equipping attendees with the knowledge to prioritize their customers and drive business growth through the utilization of the Salesforce Customer 360 platform. Esteemed experts in various fields, including marketing and engagement, sales, service teams, APIs and data integration, and customer journey and strategy, shared their insights, making it a valuable opportunity for business leaders.

The day kicked off with a warm welcome and a light breakfast service. Russell Daley, the Regional Vice President of Commercial Sales at Salesforce, set the tone for the day, emphasizing the importance of customer-centric business strategies and the potential of the Customer 360 platform. Bassem Kharrat (Salesforce Enterprise Account Executive) took the stage to deliver a keynote speech that further underscored these themes and provided guidance on leveraging the platform effectively.

During the morning session, Othman Katim (Salesforce enterprise Account Executive) delved into the realm of smarter marketing and engagement in the era of digital data-first approaches. Subsequently, Jesse Kingston (Country Manager for Qatar at Salesforce) and Noura Oughanem (Lead Solution engineer) shared invaluable insights on unifying the customer experience