200 exhibitors to take part in Saudi Travel Market

200 exhibitors to take part in Saudi Travel Market

More than 200 international and local exhibitors are expected to participate in the Saudi Travel Market (STM) next month, showcasing the latest trends, innovations and technologies in the travel, tourism and aviation sectors. STM will be held from February 25 to 27 at the Riyadh Convention Center in the the Saudi capital city. The event will bring together visionaries, tourism leaders, influential investors, and leading startups to meet in a spirit of strategic cooperation. The STM will cover an area of 8,000 sq m, with half of the space dedicated to the 'B2B' programme providing companies the opportunity to have direct communication with their Saudi counterparts. STM is the first exhibition to launch this direct communication system between global and Saudi companies in the travel sector in the kingdom, said organisers. The exhibition will feature a variety of panel discussions and workshops, and will highlight the benefits of new tourism programmes that focus on the importance of sustainability in shaping the future of travel in 2024. In addition, the exhibition will have global experts and a large number of social media influencers from the kingdom, the Gulf and the region providing a comprehensive view of how to enhance the levels