AlUla to Host Inaugural Gathering of Best Tourism Villages by UNWTO

AlUla to Host Inaugural Gathering of Best Tourism Villages by UNWTO

Saudi Arabia's AlUla, the ancient crossroads of civilizations in northwest Arabia that is now emerging as a global destination for cultural and natural heritage, will be the site of the first-ever in-person meeting of representatives of the Best Tourism Villages by UNWTO.

The villages, including AlUla Old Town District were recognized in December as part of UNWTO’s Best Tourism Villages (BTV) initiative, "recognizes villages that are an outstanding example of a rural tourism destination with accredited cultural and natural assets, that preserve and promote rural and community-based values, products, and lifestyle and have a clear commitment to innovation and sustainability in all its aspects – economic, social, and environmental."

UNWTO have organized the first iteration of the Best Tourism Villages Award Ceremony and meeting of the BTV Network in AlUla on March 12-13. The event will be a forum for knowledge-sharing on topics such as best practices, community empowerment, and public-private partnerships. It will also review the program's 2022 activities and 2023 work plan.

Delegates originating from Switzerland to Vietnam will gather at AlUla's Maraya multi-purpose venue, which holds the Guinness record as the world's largest mirror-clad building, with mirrors covering its 9,740 sqm surface. UNWTO Secretary-General Zurab Pololikashvili is expected to attend.

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