Amsa to bring 18 Accor hotels into Saudi Arabia by 2032

Amsa to bring 18 Accor hotels into Saudi Arabia by 2032

Saudi Arabia - Accor, a world-leading hospitality group, has signed a master development agreement with Amsa Hospitality, the Saudi startup company redefining Arabian hospitality in both local and international markets, to develop and franchise 18 hotels across second-tier cities within Saudi Arabia over the next ten years.

The agreement will see Amsa Hospitality develop a range of Accor’s economy and midscale brands, including ibis Styles, Mercure, Mercure Living, Novotel, Novotel Living, and the recently launched Handwritten Collection, while also acting as the third-party operator by leasing and franchising the assets.

As part of the agreement, Amsa Hospitality will be responsible for hotels in several cities in Saudi Arabia, including Ha’il, Jubail, Taif, Al-Ula, Tabuk and Jazan, said the statement from Accor.

Each hotel brand will cater to a different target audience. These include the ibis Styles brand, which focuses on value-conscious business and leisure travellers, with each hotel having a unique and inspired design theme, it stated.

The mid-range Mercure is inspired by the local surroundings, celebrating local people and authentic local cuisine, while the Novotel brand has been designed to offer all travellers the opportunity to relax and unwind. Handwritten Collection will provide intimate and stylish hotels with individual personalities, it added.

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