Beit Hail festival a heritage highlight

Beit Hail festival a heritage highlight

JEDDAH: Adhlal, the research-based consultancy focused on empowering future generations of Saudi designers, has joined forces with Baytonia, a prominent online furniture marketplace in Saudi Arabia, through a memorandum of understanding signed on Thursday in Jeddah.

The strategic collaboration aims to drive initiatives with a strong emphasis on design.

Collaborative endeavors between Adhlal and Baytonia encompass a wide range of schemes, including research projects, immersive learning experiences, competitions and more. Both entities share a vision for the future and are committed to the success and advancement of the collaboration.

Princess Nourah Al-Faisal, founder of Adhlal, praised the collaboration, saying: “This agreement is a prime example of connecting the dots. It’s inspiring to witness entities that not only talk but actually implement. Baytonia’s implementation, its work with students and its well-structured plans for the future are truly inspiring. Seeing strategies and aspirations come to life is a rewarding experience.”

She added that the collaboration signifies the next step for Adhlal as a consultancy. “From our humble beginnings that focused on research and identifying gaps, this is a prime example of successful implementation.”

Princess Nourah said that Adhlal has always been a collaborative entity; its approach involves finding partners and connecting different elements such as academia, industry,