Boucheron returns to Riyadh, Saudi Arabia with a visionary and intimate High Jewelry experience – Boucheron returns to Riyadh, Saudi Arabia with a visionary and intimate High Jewelry experience – Boucheron returns to Riyadh, Saudi Arabia with a visionary

Boucheron returns to Riyadh, Saudi Arabia with a visionary and intimate High Jewelry experience – Boucheron returns to Riyadh, Saudi Arabia with a visionary and intimate High Jewelry experience – Boucheron returns to Riyadh, Saudi Arabia with a visionary

Maison Boucheron, the most stylish and cutting-edge French High Jewelry Maison since 1858, hosted a visionary experience at Aseel Resort in Riyadh from 7th to 10th November 2022. The venue was selected for its ability to reflect the family spirit and at home feeling. The resort is located in Diriyah, the birthplace of the first Saudi state, historical crossroads of pilgrims and traders, and home to one of the kingdom’s most ambitious heritage developments.

For this second “La Maison” event, Boucheron celebrated the bridge between Parisian and Middle Eastern cultures; the décor, styling, and gastronomy reflected this cross-cultural conversation. On this special occasion, the Carte Blanche, Ailleurs High Jewelry collection, which was unveiled during Paris Haute Couture week in July, was showcased for the first time in the Middle East.

“The Middle East is a historic and crucial region for Boucheron from a business standpoint, as it still holds tremendous potential. In Saudi Arabia, as in the rest of the region, we operate at the very top of the market, selling to highly educated and savvy collectors. This is something I am proud of, which is why Boucheron returned to Riyadh to host the second edition of our ‘La Maison’ event. What