China i2i Group in deal to foster tourism ties with Saudi

China i2i Group in deal to foster tourism ties with Saudi

China i2i Group, a leading player in the global tourism industry, has signed a Memorandum of Understanding (MOU) with Taiba Investments – a groundbreaking collaboration that will pave the way for holding China Visitors Summit (CVS) in Saudi Arabia, scheduled to take place in Riyadh in 2024.

The group recently expanded its portfolio through the acquisition of Dur Hospitality, a leading company specialising in delivering world-class hospitality services infused with authentic Saudi hospitality.

As Saudi Arabia emerges as an increasingly attractive destination for Chinese travellers, hosting the CVS in the kingdom represents a unique opportunity to bridge the gap between these two significant players in the global travel industry – China as a prolific source market and Saudi Arabia as a burgeoning destination, a statement said.

In the wake of the pandemic, Chinese inbound travel to the Middle East is poised to surpass 2019 levels in the coming year, and Saudi Arabia is set to lead the way as one of the fastest-growing markets for Chinese travellers in the Middle East.

The CVS, China Visitors Summit – Saudi Arabia, will serve as a dynamic platform, uniting a diverse array of Chinese travel buyers, including travel agencies, tour operators, MICE managers, corporate travel planners, OTA's