Choice Hotels EMEA and Seera Group announce the opening of a new property in Riyadh, Saudi Arabia

Choice Hotels EMEA and Seera Group announce the opening of a new property in Riyadh, Saudi Arabia

- At least seven more hotels are planned to open under the agreement in the next five years

Amsterdam: – Choice Hotels Middle East (CHME) and Seera Hotels, a fully owned subsidiary of Seera Holding Group and the largest publicly listed travel company in the Middle East and North Africa (MENA) region, have opened a new property in Riyadh – Comfort Hotel Riyadh Olaya.

The Comfort Hotel Riyadh Olaya has 88 guest bedrooms across eight floors. The hotel has three meeting rooms with conference capacity for up to 60 guests.

Strategically located in a busy area of Riyadh, the hotel serves as a great starting point to explore nearby local attractions including The Sky Bridge of the Kingdom Center, Tree Tower, World Sights Park, King Abdullah Park and the Boulevard Riyadh City.

Choice Hotels EMEA recently announced a refresh of the Choice Hotels EMEA branded guest experience including Comfort Hotels. All refreshed Comfort hotels will deliver for today’s value-driven midscale traveller who wants the basics done brilliantly with exceptional convenience. Exhibiting modern design, they will provide a warm, vibrant and friendly place to stay with energising casual spaces for socialising, relaxing, sleeping and working.

This opening is the third hotel of an agreement between Choice