‎Crown Prince launches Trojena in NEOM

‎Crown Prince launches Trojena in NEOM

Crown Prince, Mohammed bin Salman, announced the launch of TROJENA, a new global destination for mountain tourism in NEOM.

The project will contribute to supporting and developing the tourism sector in the region, state-owned SPA reported.

“It also confirms our commitment to be part of the global effort to protect the environment. Trojena will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity. This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the Kingdom’s economic diversification while still preserving its natural resources for future generations,” he added.

TROJENA expects to attract 700,000 visitors and 7,000 permanent residents to live in TROJENA and its adjacent residential districts by 2030.

All construction activity will adhere to NEOM’s strict environmental principles, which include a commitment to minimize disruption to the local ecology and to ensure long-term sustainability.

It will also create more than 10,000 jobs and add SAR 3 billion to the Kingdom’s gross domestic product (GDP) by 2030.

The project features a stunning man-made freshwater lake; ‘The Bow’ Hotel; and the Vault, a vertical village within the mountain with a fusion of technology, entertainment and