Emirates ranked as region’s most valuable airline brand and world’s fourth – The National

Emirates ranked as region’s most valuable airline brand and world’s fourth – The National

Atlanta-based Delta Air Lines retained its title as the world's most valuable airline brand in 2022, with Emirates in the top five internationally, according to the consultancy Brand Finance.

Delta Air Lines' brand value soared 27 per cent to $7.3 billion as the US carrier rolled out various new features over the year to retain customer loyalty during a period of low demand, Brand Finance's Airlines 50 2022 report said.

American Airlines, United Airlines, Emirates and Southwest Airlines rounded off the top five.

Emirates ranked the first regionally and fourth internationally in the top 10 most valuable airlines brands in 2022, with a valuation of nearly $5bn, the report showed.

"The Covid-19 pandemic brought many travel restrictions across the world which had very big and direct impacts on airline brand values. As the world looks to a post-Covid future, airline brands, led by Delta, are beginning to taxi for take-off. Brand values have grown this year but have a long way to return to pre-pandemic levels," said Savio D’Souza, valuation director at Brand Finance.

Global airlines are starting to rebound from a two-year slump in air travel during the worst of the Covid-19 pandemic as border restrictions ease around the world. However staff