Emirates, Saudi Tourism sign agreement to attract tourists to Kingdom

Emirates, Saudi Tourism sign agreement to attract tourists to Kingdom

Dubai: Saudi Tourism Authority (STA) and Emirates have signed a memorandum of understanding (MoU) to boost inbound tourism into Saudi Arabia and attract new segments of travellers across the airline’s extensive global network. Emirates and STA will explore opportunities to jointly collaborate on key initiatives to enhance the Kingdom’s global tourism competitiveness, including promotional activity and travel trade support across key global source markets to convert interest into bookings, sharing insights around market and customer trends, amongst other initiatives. Through the strategic partnership the airline will also explore opportunities to align its schedules from key source markets in the Emirates network to its gateways in Saudi Arabia, providing greater connectivity and convenience for its customers and further developing inbound tourism arrivals. Emirates and STA will also evaluate ways to enhance the travel experience that cultivates a more supportive visitor infrastructure for those journeying to Riyadh, Jeddah, Dammam and Medina, the airline’s four gateways. “The MoU signed between STA and Emirates will enable us to reach over 120 destinations around the world and attract tourists from these destinations to various Saudi destinations,” said Fahd Hamidaddin, CEO and Board Member, STA. “STA continues its efforts to attract tourists, promote tourism destinations in