“Enhanced air connectivity with China a key opportunity for Saudi Arabia’s tourism industry” – ACP CEO

“Enhanced air connectivity with China a key opportunity for Saudi Arabia’s tourism industry” – ACP CEO

- The Air Connectivity Program (ACP) has facilitated the rapid expansion of air routes to Saudi Arabia, including a new direct route connecting the Kingdom to the Chinese mainland

- ACP sees China as a key market to stimulate growth in travel and tourism and is taking efforts to appeal to Chinese traveler preferences

Riyadh, Saudi Arabia: As part of an ongoing effort to deepen ties between China and Arab partners, Riyadh and Beijing are stepping up efforts to improve air connectivity between these fast-developing economies. At the recently held Arab-China Business Conference in Riyadh, attendees from China and the Arab world explored new avenues for collaboration to unlock the potential of shared business between these exciting markets, particularly also in air connectivity.

Celebrating its 10th year, the conference brought together leading government officials, CEOs, entrepreneurs, and investors. Establishing stronger air links to foster tourism growth and unlock new opportunities was a hot-button topic at the event, with ACP’s booth forming part of the Ministry of Tourism’s efforts to draw attraction to the high-potential travel and tourism industries in the Kingdom.

"In line with Vision 2030 and the ambitions of the National Tourism Strategy, ACP is bridging the stakeholder ecosystem to establish Saudi Arabia