History, Culture, and Adventure: AlUla

History, Culture, and Adventure: AlUla

Gulf Insider talks to Abdulrahman AlTrairi, Head of Communications at The Royal Commission for AlUla on their projects that bring together history, culture, adventure, and opportunities.

Following the success of the polo and endurance events, do you plan on bringing any other exciting sporting activities to AlUla?

Sports is one of the most important sectors we are targeting, and we are building momentum. Equestrian is a focus for us given the region’s heritage. We recently enjoyed the success of The Custodian of the Two Holy Mosques Endurance Cup 2022 and the second Richard Mille AlUla Desert Polo.

We also recently hosted the Saudi Tour in February 2022. Adventure is a real focus in our destination marketing strategy. From April, we will also be offering hot air ballooning, ziplining, cycling, and biking activities. All of these allow people to enjoy the active experience against the stunning backdrop of AlUla.

Where do you see AlUla in 10 years?

In April 2021, we revealed our first master plan – “A Journey Through Time” – which focuses on the main heritage area. It will be delivered across three milestones in 2023, 2030, and 2035.

We see AlUla as an excellent destination for tourism, art, and culture. Its history dates back