How Emirates aims to help Saudi Arabia to build on tourism momentum – ArabianBusiness

How Emirates aims to help Saudi Arabia to build on tourism momentum – ArabianBusiness

The Saudi Tourism Authority (STA) and Emirates have signed a memorandum of understanding (MoU) to boost inbound tourism into Saudi Arabia and attract new segments of travellers across the airline’s global network.

The new agreement aims to capitalize on the airline’s network of over 120 cities to raise awareness and amplify the Saudi experience for leisure travellers, a statement said.

It added that the MoU, which was signed in the presence of Fahd Hamidaddin, CEO of the Saudi Tourism Authority and Adnan Kazim, Emirates chief commercial officer, underscores the importance of partnerships within the travel eco-system.