International cities remain the backbone of global travel & tourism

International cities remain the backbone of global travel & tourism

Riyadh, Saudi Arabia: The World Travel & Tourism Council (WTTC) launched its Cities Economic Impact Report (EIR) at the 22nd Global Summit in Riyadh today. Sponsored by Visa, the report shows cities remain the powerhouses of global tourism and will drive the recovery of the sector and economies around the word.

The Cities EIR analyses 82 international city destinations and shows that prior to the pandemic major cities were popular travel destinations, accounting for almost half of all international visits, both as standalone destinations and as gateways to other tourism hotspots within countries.

COVID-19 had a devastating impact on Travel & Tourism and in particular major cities around the world as countries closed their borders in response to the pandemic.

Throughout the pandemic, and as borders began to reopen, leisure travellers swapped major metropolises for less-populated destinations such as coastal and rural hotspots, leaving economies of international cities to battle through an incredibly tough three years.

Thousands of hotels, restaurants, and attractions in cities around the world were forced to close, with hard working people losing their jobs as businesses struggled to stay open during these challenging times.

The Cities EIR shows how both leisure and business travellers are flocking back to cities, as their