New sites added to UNESCO World Heritage List during annual meeting in Saudi Arabia

New sites added to UNESCO World Heritage List during annual meeting in Saudi Arabia

RIYADH: As the global fitness industry slowly gets back on its feet following the pandemic, brands are finding leverage through community engagement and mindfulness.

Rolly, a Saudi brand established in 2021, focuses on creating fitness experiences and products while platforming sustainable practices through a “global perspective,” Yusr Al-Otaibi, co-founder of the brand, told Arab News.

Her sister, co-founder Yara Al-Otaibi, said: “In Saudi Arabia it’s really important to set a standard because we no longer settle for the minimum or the normal. We really want the best in terms of our brand, or products, or initiatives.”

Rolly looks to create safe spaces and products for individuals to integrate movement into their daily lives. (Supplied)

Saudis are no strangers to sedentary lifestyles. Days are outlined by long car rides through scorching sun-stroked streets. Only in the colder months can joggers and cyclists be found roaming Riyadh’s Wadi Hanifa or Jeddah’s Corniche. While there are no recent statistics on the topic, according to the 2021 Household Sports Practice Survey by the General Authority for Statistics, 29.7 percent of people are involved in moderate physical activity.

Rolly looks to create safe spaces and products for individuals to integrate movement into their daily lives.

HIGHLIGHTS

• Rolly, a Saudi brand established