PIF establishes Al Madinah Heritage Company to increase Ajwa dates production

PIF establishes Al Madinah Heritage Company to increase Ajwa dates production

The Saudi Public Investment Fund (PIF) has established Al Madinah Heritage Company (MHC), to improve the quality and​ production capacity of Ajwa dates in the Madinah region.

The launch of the new company will help further develop the Saudi Food and Agriculture industry and drive the diversification of Saudi Arabia’s economy, in line with Vision 2030.

Ajwa dates are widely regarded as one of the best dates in the world, owing to their high nutritional value and health benefits. Furthermore, Ajwa dates have religious and cultural significance in the Arab world, particularly for visitors to the Madinah region.

PIF has made strategic investments in the food and agriculture sectors to help diversify the local economy and promote its distinctive produce industries. Among these investments are the Saudi Coffee Company, which promotes Saudi Khulani coffee, the Halal Products Development Company, which focuses on the halal products industry, and the Saudi Agricultural Investment and Livestock Production Company (SALIC).

Majed Al Assaf

Head of Consumer Goods & Retail

MENA Investments Division,

PIF “Saudi Arabia is one of the world’s most prominent producers and exporters of dates, and its products have always been of the highest quality, catering to wide consumer demand. The dates industry is a key component of Saudi