PIF unveils Dan Company as pioneer in agri- and ecotourism

PIF unveils Dan Company as pioneer in agri- and ecotourism

Saudi Gazette reportRIYADH — The Public Investment Fund (PIF) revealed on Monday the launch of Dan Company, dedicated to agritourism and ecotourism.The company aims to craft distinctive tourism ventures around Saudi Arabian cities, showcasing captivating natural and cultivated landscapes.Dan’s vision involves engaging local communities to offer immersive experiences, allowing visitors to harmoniously interact with the unique regional culture and traditions, encompassing arts, crafts, local cuisines, and heritage.“Agritourism” emphasizes traditional farming-related experiences, while “ecotourism” focuses on nature exploration while minimizing environmental impact.As community enablers, Dan’s initiatives will empower local communities and grant franchises to farmers and tourist lodge operators.These partners will receive comprehensive training and knowledge to establish and develop their own facilities.Furthermore, the company will present investment opportunities for the private sector, fostering both direct and indirect job creation.Dan’s inaugural project, spanning 1.8 million square meters in the Al-Ahsa region, will feature an eco-resort, an agri-resort, and an adventure resort.Each will cater to specific niches in the tourism sector, delivering outstanding visitor experiences tailored to a diverse range of tourists.The agritourism resort in Al-Ahsa will showcase the region’s renowned produce, particularly its rice and dates.Visitors can engage in hands-on experiences, including seasonal farming, harvesting, and cooking farm-sourced products, highlighting the