Radisson Hotel Group CEO Outlines Planes For Luxury, Sustainability And 2022 Growth

Radisson Hotel Group CEO Outlines Planes For Luxury, Sustainability And 2022 Growth

Federico J. González, CEO of Radisson Hotel Group, believes the company is entering a new phase of growth with the recent, pre-pandemic launch of Radisson Collection, a new luxury segment for the hospitality company. Paired with the announcement that Radisson Hotel Group Americas and Choice Hotels are combining forces, he sees a bright future for the growing number and reach of its brands. Radisson Collection is the newest brand for Radisson, which in its own right, is growing by leaps and bounds. The combination of Radisson's North and Latin American hotels and Choice Hotels gives loyalty program members more opportunity to redeem their points around the world. González shares details of the new luxury brand for Radisson, its new hotel openings and what loyalty program members and guests can expect when they visit. The rooftop bar and terrace at the new Radisson Collection Hotel, Gran Vía Bilbao in Spain. The brand launched in March 2018, but is really hitting its stride now with a current portfolio of 49 hotels and 17 more under development. The latest openings include Milan; Seville, Spain; Bodrum, Turkey; Riyadh; Venice; and Berlin. Each has its own individual personality reflective of the destination, but they are