Riyadh Air & Adobe partner for AI-based personalized travel experiences

Riyadh Air & Adobe partner for AI-based personalized travel experiences

Riyadh Air and Adobe have entered into a strategic technology partnership in order to deliver personalized global travel experiences, powered by generative AI. As Saudi Arabia’s new world-class airline, Riyadh Air will integrate with a broad range of travel partners, both in the Kingdom and globally, allowing guests to manage their entire travel experience through […]Riyadh Air and Adobe have entered into a strategic technology partnership in order to deliver personalized global travel experiences, powered by generative AI.

As Saudi Arabia’s new world-class airline, Riyadh Air will integrate with a broad range of travel partners, both in the Kingdom and globally, allowing guests to manage their entire travel experience through its digital properties.

As the lead systems integrator, IBM Consulting will employ Adobe’s Experience Cloud technologies to create a cohesive and tailored travel journey for Riyadh Air guests.

Adam BoukadidaCFO – Riyadh Air

“We’re on a mission to shape the future of travel and meet guest’s expectations of their travel experience. Through our strategic partnership with Adobe, we will be able to create incredible, personalized experiences for our guests at every stage and every moment of their journey, from planning their trips towards booking and boarding their flights and towards the arrival destination across