Riyadh Air concludes successful visit to China

Riyadh Air concludes successful visit to China

Saudi Tourism Authority, Huawei expand partnership to boost Chinese tourism to Kingdom

The Saudi Tourism Authority is expanding its strategic collaboration with Huawei Mobile Services and Petal Ads, the advertising arm of HMS, to boost Chinese tourism to the Kingdom and enhance the tourists’ travel experience by making it smarter and more immersive. The partnership aims to revolutionize the way tourists explore the country through increased digitization of travel services, with a special focus on attracting Chinese tourists to the Kingdom.

HMS and the Saudi Tourism Authority signed an MoU during the Approved Destination Status launch ceremony held in Beijing. Fahd M. Hamidaddin, CEO of the Saudi Tourism Authority, was the signatory of the MoU along with Walter Ji Rengui, president of Huawei Consumer Cloud Service Global Ecosystem Development and Operations. The signing reflects both parties’ ongoing collaboration and continued shared commitment to promoting Saudi Arabia as a unique and dynamic destination for Chinese audiences.

Choon Yang Quek, chief technology officer, Saudi Tourism Authority, said: “The partnership with Huawei Mobile Services and Petal Ads is part of Saudi’s wider novel approach to marketing tourism and travel experiences that transform the visitor experience. Huawei has a deep connection with its consumers, which combined with