Rotana announces robust expansion plans at ATM 2023

Rotana announces robust expansion plans at ATM 2023

- Saudi Arabia and Egypt remain key markets for the group as it further cements its footprint in the region

Abu Dhabi, UAE – Rotana, one of the leading hotel management companies in the region with over 100 properties across the Middle East, Africa, Eastern Europe and Türkiye (MENAT), today announces its ambitious expansion plans at the Arabian Travel Market (ATM) 2023, aiming to reach 120 operating hotels spanning across 28,000 keys by 2030.

In parallel to ATM’s 30 years, Rotana is also celebrating its 30th anniversary in 2023 and proudly showcasing its world-class offerings across its six superlative brands at this year’s exhibition. Spearheading a strong pipeline of 50 hotels in the MENAT region, Rotana continues to cement its position as one of the leading hospitality brands, leveraging the buoyant travel and tourism industry in the region.

Commenting on the expansion plans, Guy Hutchinson, President & CEO of Rotana, said: “The hospitality industry has seen tremendous results in the last year and we are positive the momentum will continue building in the region. Leveraging our keen understanding of the market, we remain committed to continue expanding our footprint and providing our guests with the highest levels of comfort, luxury, and personalised service