Saudi Arabia: A tourism force to be reckoned with at Arabian Travel Market 2023

Saudi Arabia: A tourism force to be reckoned with at Arabian Travel Market 2023

DUBAI: Saudi Arabia is setting the pace at the 30th edition of Arabian Travel Market, reinforcing its position as the tourism destination powerhouse of the region as the country continues to transform at an unprecedented speed and scale.

The most exciting opportunity in tourism today, Saudi kicked off its largest and most impressive presence at an international trade event to date, showcasing the strength, depth and breadth of the destination offering with 67 partners on the stand and over 500 bookable experiences to inspire trade partners.

The stand will deliver exceptional cultural activations from around the country, bringing to life its rich culture and heritage, unique flavors and sounds, and dynamic entertainment offerings as one of the world’s last frontiers of tourism.

Visitors will have the opportunity to embark on their own Saudi journey through an interactive exploration of its top destinations and resorts, from the stunning coastline of the Red Sea and the Great Arabian Dunes to the ancient landmarks of AlUla and Diriyah.

Harnessing the very latest in technology, visitors can experience Makkah and Madinah through virtual reality and the history of Saudi through Diriyah’s five-senses activation. The very best of Saudi culture will resonate through traditional dance performances from around the