Saudi Arabia showcases over 500 offerings at ATM

Saudi Arabia showcases over 500 offerings at ATM

Saudi Arabia has kicked off its largest and most impressive presence at an international trade event to date at the Arabian Travel Market (ATM) with 67 partners, showcasing more than 500 bookable experiences and packages.

The 30th edition of ATM runs from May 1 to 4 at Dubai World Trade Center.

The Saudi stand will deliver exceptional cultural activations from around the country, bringing to life its rich culture and heritage, unique flavours and sounds and dynamic entertainment offering as one of the world’s last frontiers of tourism. Visitors will have the opportunity to embark on their own Saudi journey through an interactive exploration into its top destinations and resorts, from the stunning coastline of the Red Sea, the Great Arabian Dunes, to the ancient landmarks of AlUla and Diriyah.

Harnessing the very latest in technology, visitors can experience Makkah and Madinah through virtual reality and the history of Saudi through Diriyah’s five senses activation. The very best of Saudi culture will resonate through traditional dance performances from around the country. Not to be missed, the renowned Saudi café will be joined this year for the first time by an authentic Saudi ice-cream cart to tantalize the tastebuds.

The strength of this presence reflects