Saudi Arabia spearheads regional, global tourism revolution

Saudi Arabia spearheads regional, global tourism revolution

RIYADH: The international culinary exhibition, InFlavour Expo, will begin at the Riyadh Exhibition and Convention Center in Riyadh on Sunday.

InFlavour is a prominent global event that blends science, technology, art, business, hospitality and cuisine. It attracts renowned Michelin-star chefs, industry leaders, global consumer brand representatives and international luminaries.

The event, in partnership with the Saudi Ministry of Environment, Water and Agriculture, will take place from Oct. 29-31. Visitors will be greeted with traditional Saudi treats, including maqshush, Saudi coffee and dates.

Celebrity chefs Marco Pierre White and Manal Al-Alem are among 200 F&B pioneers on the lineup, joined by industry leaders from companies such as Big Idea Drinks, Ossiano and Kitopi, the world’s leading multibrand restaurant and tech unicorn.

Known as the “godfather of modern cooking,” Marco Pierre White passionately supports the F&B industry’s growth and progression. He considers it an “honor and privilege” to headline the first InFlavour event.

“To be involved in the launch of Saudi Arabia’s first F&B event is incredibly exciting, not only because InFlavour promises to greatly accelerate the Kingdom’s burgeoning food sector but, with government-backing, it is also clearly serious about improving food security and inspiring industry innovation across local and international businesses,” White said.

“Middle Eastern cuisine is all about