Saudi Arabia’s AlUla welcomed over 146,000 visitors in 2021 alone

Saudi Arabia’s AlUla welcomed over 146,000 visitors in 2021 alone

Saudi Arabia’s ancient city of AlUlawelcomed 146,000 visitors in 2021, Executive Director of Destination Marketing for the Royal Commission of AlUla Melanie De Souza told Al Arabiya English on the sidelines of the Arabian Travel Market exhibition in Dubai on Tuesday.

“146,000 visitors is what we did in 2021, which far exceeded our targets and it’s great to see that there is a tremendous response not just to what is at our core heritage destination, but a tremendous take-up of our concerts,” she told Al Arabiya English.

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De Souza said she expects more visitors throughout 2022 in line with airline and hotel capacity growth in the city.

“[We expect the number of visitors] will increase in sync with airline capacity growth and hotel capacity growth,” she said.

“Since AlUlaopened up as a year-round destination in October 2020, we’ve had such fabulous take-up from both our tour operators and our media partners and it’s terrific to be at ATM to re-engage with these critical people in the supply chain,” De Souza added.

AlUla, which is over 200 thousand years old, is emerging as one of the region’s new up-and-coming destinations, attracting travelers from